• Designing Brand Identity. An Essential Guide For The Whole Branding Team
  • Designing Brand Identity. An Essential Guide For The Whole Branding Team

Designing Brand Identity. An Essential Guide For The Whole Branding Team

RUR 3279.45
В наличии

4.9 звезд, основано на 7 отзывах
Описание

Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource

3 sections brand fundamentals, process basics, and case studies

50 case studies that describe goals, process, strategy, solution, and results

For the past decade, it's been my blueprint for using design to impact people, culture, and business. Alex Center, Design Director, The Coca-Cola Company Alina Wheeler's book has helped so many people face the daunting challenge of defining their brand. Andrew Ceccon, Executive Director, Marketing, FS Investments If branding was a religion, Alina Wheeler would be its goddess, and Designing Brand Identity its bible. Olka Kazmierczak, Founder, Pop Up Grupa The 5th edition of Designing Brand Identity is the Holy Grail

From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration

It's an essential reference for implementing an entire brand system. Carlos Martinez Onaindia, Global Brand Studio Leader, Deloitte Alina Wheeler explains better than anyone else what identity design is and how it functions

More than 400 quotes from branding experts, CEOs, and design gurus

Over 100 branding subjects, checklists, tools, and diagrams

Over 700 illustrations of brand touchpoints

There's a reason this is the 5th edition of this classic. Paula Scher, Partner, Pentagram Designing Brand Identity is the book that first taught me how to build brands

This book is the professional gift you have always wanted. Jennifer Francis, Director of Marketing, Communications, and Visitor Experience, Louvre Abu Dhabi

Designing Brand Identity is a comprehensive, pragmatic, and easy-to-understand resource for all brand builders global and local

Похожие товары

Где мой сыр
239.00 р.
Если вам наскучила повседневная рутина, если вы стремитесь к переменам и если у вас есть чувство юмора, вам обязательно нужно прочесть эту книгу. Где мой сыр это притча о том, как пробираться по запутанным лабиринтам жизни и получать заслуженные награды за свои усилия. Под сыром здесь понимается все, чего человек добивается в жизни, будь то хорошая работа, любовь, деньги, собственность, здоровье или душевный покой. А лабиринт , где вы все это ищете, организация, в которой вы трудитесь, семья или общество. Для широкого круга читателей.
The Emotionally Intelligent Team. Understanding
2199.86 р.
Finally, a resource....guide roadmap....to help team members and team leaders alike understand what it takes to function as a high performing team, how doing so can personally enrich your life, and why it's critical for organizations to function only in this way. The Emotionally Intelligent Team connects the dots between the task at hand, achieving and making a difference, and personal happiness. Imagine where humankind would be if every entity on the planet operated within a series of high performing teams. Marcia Hughes and James Terrell show us that it's possible! Suzanne Kirk, SVP, Branch Service Center
Компания 29-2016
44.25 р.
Деловой еженедельник. На страницах журнала вы найдете, свежую, полную и правдивую информацию о событиях в мире бизнеса и финансов аналитические обзоры по экономическим тенденциям интересные повествования о компаниях и частных предпринимателях, которым посчастливилось добиться успеха в своем деле материалы о нововведениях и грамотных решениях в управлении компанией и области маркетинга. Компания ориентирована на элиту предпринимательства, руководства и бизнеса.
The Ideal Team Player. How
1639.73 р.
In his classic book, The Five Dysfunctions of a Team, Patrick Lencioni laid out a groundbreaking approach for tackling the perilous group behaviors that destroy teamwork. Here he turns his focus to the individual, revealing the three indispensable virtues of an ideal team player. In The Ideal Team Player, Lencioni tells the story of Jeff Shanley, a leader desperate to save his uncle s company by restoring its cultural commitment to teamwork. Jeff must crack the code on the virtues that real team players possess, and then build a culture of hiring and development around those virtues. Beyond the fable
Lean Six Sigma Banking. Быстрый
400.00 р.
Цель этой книги рассказать, как адаптировать популярную во всем мире методику Lean Six Sigma к банковским процессам и специфическим российским условиям. Быстрый старт 100 проектов популярное изложение технологии выполнения LSS проектов, разработанной автором для массового обучения сотрудников российских банков. Е эффективность подтверждается сотнями успешных проектов и миллионами долларов экономии каждый год. Книга написана понятным языком, может использоваться для самостоятельного изучения технологии или в качестве теоретического материала семинаров-практикумов.
Вс о ч м
488.00 р.
Книга Вс о ч м молчат лучшие торговцы заставит вас по-новому взглянуть на продажи как со стороны покупателя, так и со стороны продавца. Каждый из нас ежедневно что-то кому-то прода т, не задумываясь об этом. Мы прода м друг другу товары, услуги, мысли, идеи, решения. И от того, как вы это делаете, может зависеть ваше будущее. Сегодня настало время заглянуть за кулисы профессиональных продаж и раскрыть все самые пота нные секреты профессиональных продавцов.
Как заработать миллионы
69.90 р.
Как заработать миллионы и стать богатым преуспевающим человеком Эти вопросы волнуют практически каждого из нас. Об этих вопросах я и предлагаю Вам поговорить вместе со мной. Разбер м мышление миллионеров и их способы к достижению заветных целей. И постараемся найти верные ответы.Для обложки книги и для внутренних иллюстраций использованы фотографии с фотостока Pxhere, со свободной лицензией для бесплатного, личного и коммерческого использования. Не требуется атрибуции.
Специализированный магазин. Как построить прибыльный
459.00 р.
В этой книге есть все, что нужно знать владельцам специализированного магазина. Кэрол Шредер подробно и понятно рассказывает обо всем от поиска своей ниши, выбора ассортимента и разработки реалистичного бизнес-плана до управления складом и сбытом, ведения учета и организации эффективной рекламной кампании. Кэрол Шредер заряжает читателей своей энергией, которая позволила ей создать один из самых успешных магазинов розничной торговли в Америке. В ее изложении управление собственным магазином это не только прибыльный бизнес, но и захватывающий творческий процесс. Книга ориентирована на владельцев и ключевых сотрудников специализированных магазинов, предпринимателей, планирующих создать или приобрести розничный бизнес.
Streetsmart Financial Basics for Nonprofit
3901.05 р.
The complete guide to the basics of nonprofit financial management Let's be honest. Most books about financial management are densely written, heavy on jargon, and light on practicality. Expert financial consultant and author Tom McLaughlin takes a different approach with his fourth edition of Streetsmart Financial Basics for Nonprofit Managers. This comprehensive guide provides effective, easy-to-use tips, tools, resources, and analyses. The light, humorous tone in Streetsmart Financial Basics for Nonprofit Managers makes it an accessible resource for nonprofit executives, board members, students, and those new to the field. This book forgoes useless, pretentious verbiage in order to outline real-world
Unusually Excellent. The Necessary Nine
1636.45 р.
Master the fundamentals of leadership-at every stage in your career Often, when leaders experience trouble, they look to blame an outside source or expect a small tweak to right their ship. But many times they've actually lost their grip on the very basic foundation of leadership. The business environment may change, but no management trend can displace the core laws, proven over centuries, of excellent leadership. Unusually Excellent is an essential resource for leaders that brings these fundamentals together in a new and comprehensive way. This book will help leaders at any level keep their focus on the bedrock principles
Trading the Fixed Income, Inflation
6768.78 р.
Trading the Fixed Income, Inflation and Credit Markets is a comprehensive guide to the most popular strategies that are used in the wholesale financial markets, answering the question what is the optimal way to express a view on expected market movements This relatively unique approach to relative value highlights the pricing links between the different products and how these relationships can be used as the basis for a number of trading strategies. The book begins by looking at the main derivative products and their pricing interrelationships. It shows that within any asset class there are mathematical relationships that
Друг моей юности сборник
249.00 р.
Вот уже тридцать лет Элис Манро называют лучшим в мире автором коротких рассказов, но к российскому читателю ее книги приходят только теперь, после того, как писательница получила Нобелевскую премию по литературе. Критика постоянно сравнивает Манро с Чеховым, и это сравнение не лишено оснований подобно русскому писателю, она скупыми, но чудодейственными штрихами намечает контуры судеб или сложные взаимоотношения это детально прописанные портреты с легкими тенями и глубокой перспективой The Washington Post Book World . В Друге моей юности Манро сполна проявляет этот редкий талант, писала газета
Амазонка. Ки в Соловки
114.00 р.
Нова книжка Валентина Чемериса присвячена поетам ХХ стол ття, мена яких стали символами велико жертовно любов до Укра ни, незламност духу, правди й боротьби. Що спонукало Олену Тел гу, геро ню пов ст Амазонка , вишукану красуню-аристократку, не менш прекрасну поетесу, яку називали нов тньою Лесею Укра нкою, ступити на кривавий шлях боротьби за визволення Батьк вщини Письменник зображу ж нку, що вм страждати, рад ти, бути н жною, але коли перед нею ворог ста хороброю та незламною.
IOS 7 Programming Pushing the
3278.79 р.
Get ready to create killer apps for iPad and iPhone on the new iOS 7! With Apple's introduction of iOS 7, demand for developers who know the new iOS will be high. You need in-depth information about the new characteristics and capabilities of iOS 7, and that's what you'll find in this book. If you have experience with C or C , this guide will show you how to create amazing apps for iPhone, iPad, and iPod touch. You'll also learn to maximize your programs for mobile devices using iPhone SDK 7.0. Advanced topics such as security services, running
Paradiisi vang
672.14 р.
Evelynil on vaja maksku mis maksab les leida Sandra Lamberti nimeline t tarlaps. Selleks s idab ta hele Kariibi mere troopilisele saarele, kus satub vastamisi Sandra venna, j ulise ja k ikv imsa magnaadi Louis Lambertiga. Mehe veetlusele pole v imalik vastu panna ning Evelyn muutub paratamatult tema vangiks. Ja seda rohkemgi kui vaid hel viisil.
The Ideal Team Player. How
1639.73 р.
In his classic book, The Five Dysfunctions of a Team, Patrick Lencioni laid out a groundbreaking approach for tackling the perilous group behaviors that destroy teamwork. Here he turns his focus to the individual, revealing the three indispensable virtues of an ideal team player. In The Ideal Team Player, Lencioni tells the story of Jeff Shanley, a leader desperate to save his uncle s company by restoring its cultural commitment to teamwork. Jeff must crack the code on the virtues that real team players possess, and then build a culture of hiring and development around those virtues. Beyond the fable
Destiny's Woman
121.40 р.
She had never needed anyone before. Never ached for a man before.Until her latest mission put Apache pilot Akiva Redtail in the hot seat next to army officer Joe Calhoun. As they rode the thunderous skies, dodging danger at every turn, Akiva discovered a strength in Joe's arms, a fiery passion she was powerless to battle against. For only with this rugged soldier by her side could this Native American beauty fulfill the destiny she was born to. Only with Joe did she dare open her heart to love .
Evaluation of HSDPA and LTE.
11703.15 р.
This book explains how the performance of modern cellular wireless networks can be evaluated by measurements and simulations With the roll-out of LTE, high data throughput is promised to be available to cellular users. In case you have ever wondered how high this throughput really is, this book is the right read for you At first, it presents results from experimental research and simulations of the physical layer of HSDPA, WiMAX, and LTE. Next, it explains in detail how measurements on such systems need to be performed in order to achieve reproducible and repeatable results. The book further addresses
Галасы зборн к
145.00 р.
У новую кн гу прозы Макса Шчура, ла рэата прэм Гедройца за раман Завяршыць гештальт 2016 , увайшл апавяданн 2011 2017 гг. аповесць Чалавек з футаралам . Упершыню на беларускай мове.
На заснежаны востра
109.00 р.
С нняшн свет маленьк крохк . Тое, што адбываецца на ншым кантыненце, адбываецца на адлегласц выцягнутай рук , адбываецца з табой. Мы се жыв м разам, дыхаем адным паветрам, п м адну ваду. Н хто не чужы, н хто не ншы настольк , каб быць бясконца дал к м. У пэ ным сэнсе ншасць гэта люз я. У сва й а таб яграф чнай кн зе а тарка ап свае рэальных людзей рэальныя падзе . Змененыя тольк м ны
Introducing Second Language Acquisition. Perspectives
8033.05 р.
Introducing Second Language Acquisition Perspectives and Practices represents a clear and concise introduction to the main concepts, issues, and debates in second language acquisition studies aimed specifically at undergraduates encountering the topic for the first time. Follows six fictitious language learners throughout the text whose stories serve to introduce various concepts and issues Contains specific chapters on first language acquisition and bilingualism, as well as explicit references to the most recent and important research Covers key topics including acquisition contexts, theoretical perspectives, language teaching methods, second language development, and individual differences such as age, aptitude, and motivation
Дагератып
184.00 р.
Новы дэкадансны раман Людм лы Рубле скай пачынаецца нашу эпоху малады б лаг Гальяш рыхтуецца з'язджаць за мяжу, але, разб раючы рэчы дзедавай кватэры, знаходз ць стары дз нн к Перад чытачом па стаюць таямн чыя падзе канца XIX стагоддзя. Уладальн к фотаатэлье прав нцыйнага беларускага гарадка, незалежная прыгажуня Багуслава яе бацька Варакса Н хель, як я спецыял зуюцца на партрэтах post mortem адлюстраваннях нябожчыка , вымушаныя выправ цца экспедыцыю, каб сфатаграфаваць неверагодную этнаграф чную калекцыю глух м злавесным
Smart Grid using Big Data
9362.52 р.
This book is aimed at students in communications and signal processing who want to extend their skills in the energy area. It describes power systems and why these backgrounds are so useful to smart grid, wireless communications being very different to traditional wireline communications.
Fractional Calculus with Applications in
14590.07 р.
The books Fractional Calculus with Applications in Mechanics Vibrations and Diffusion Processes and Fractional Calculus with Applications in Mechanics Wave Propagation, Impact and Variational Principles contain various applications of fractional calculus to the fields of classical mechanics. Namely, the books study problems in fields such as viscoelasticity of fractional order, lateral vibrations of a rod of fractional order type, lateral vibrations of a rod positioned on fractional order viscoelastic foundations, diffusion-wave phenomena, heat conduction, wave propagation, forced oscillations of a body attached to a rod, impact and variational principles of a Hamiltonian type. The books will be useful
Smooth-Talking Texan
339.03 р.
For temporarily-relocated-from-Dallas hotshot defense attorney Lisa Mendoza, a year working for the public defender's office in tiny Angel Eye, Texas, was just a slight detour off the path she'd mapped out for her life. Then she ran smack-dab into handsome Quinn Sutton and the map started looking more and more muddy.For despite her misgivings about getting involved with the town sheriff, she found him infuriatingly irresistible .And what of said Sheriff Quinn He, too, felt the pull of attraction and the strings of hesitation. Because once before, he'd known the pain of falling fast for a woman who had
Leading with Strategic Thinking. Four
1967.67 р.
Be a more effective leader with strategic thinking Leading with Strategic Thinking reveals what effective leaders do differently. Eschewing the one-size-fits-all leadership model, this helpful guide outlines four general leadership types and demonstrates how each type achieves success whether through personal vision, structured process, collaboration, or by empowering others. The authors identify the actions and skills that distinguish strategic leadership, drawn from interviews and focus groups with over three hundred leaders from around the world. Examples and case studies illustrate these concepts in action, and the provided reference materials steer readers toward more advanced information on this important
Wavelet Neural Networks. With Applications
8036.01 р.
A step-by-step introduction to modeling, training, and forecasting using wavelet networks Wavelet Neural Networks With Applications in Financial Engineering, Chaos, and Classification presents the statistical model identification framework that is needed to successfully apply wavelet networks as well as extensive comparisons of alternate methods. Providing a concise and rigorous treatment for constructing optimal wavelet networks, the book links mathematical aspects of wavelet network construction to statistical modeling and forecasting applications in areas such as finance, chaos, and classification. The authors ensure that readers obtain a complete understanding of model identification by providing in-depth coverage of both model selection and
Not Everyone Gets A Trophy.
1639.73 р.
Adapt your management methods to harness Millennial potential Not Everyone Gets a Trophy How to Manage the Millennials provides employers with a workable game plan for turning Millennials into the stellar workforce they have the potential to be. The culmination of over two decades of research, this book provides employers with a practical framework for engaging, developing, and retaining the new generation of employees. This new revised and updated edition expands the discussion to include the new 'second-wave' Millennials, those Tulgan refers to as 'Generation Z, ' and explores the ways in which these methods and tactics are becoming